Allergies are increasing more and more, and different allergic episodes are due to the preservatives, colorants and additives presence in the cosmetics products. For this reason, it’s better to use only “real natural” products: it’s not enough add a little bit of vegetable extract to a chemistry base, to define a product as “natural”. Also, and above all, the base of the product has to be natural (base means surfactants, emulsifiers and so on).
Natural active principles
Natural emulsifiers and surfactants
Are the 90-95% of a cosmetic product and
it’s important they are natural.
90 – 95%